Sapplica’s™ Implementation of a Revolutionary Real-Time Marketing System Focusing on Trend Identification for Blab™, a Predictive Social Intelligence Platform
The founders of Blab™ visualized their concept as an application built around an Artificial Intelligence engine capable of mining real-time social intelligence data and detecting meaningful trends indispensable for highly targeted marketing.
Sapplica™ implemented the idea behind Blab™ into a set of capabilities around their AI engine, that would decipher, render and present contextual trend data. We translated the Blab™ vision into neatly aligned modules dependent on social media feeds, posts and pages, that would enable risk-taking marketers to get an inside-out 360 degree view of real-time market trends.
As a technology partner, we successfully implemented some of Blab’s™ core modules that now enable companies to execute their marketing strategy based on sound evidence. The result is significantly improved brand performance in context to relevant trends and a definitive Return on Investment.
- Sapplica™ delivered a tool set that would supercharge social intelligence predictions using marketing strategy insights and visualizations. The entire application was delivered ‘in the cloud’ and would enable the correct positioning of a marketing campaign based on trend data in the social media space.
- Our application was designed to empower creative marketers with the ability to render and present relevant contextual content in a number of formats. Since the content is backed by strong social intelligence predictions, engaging content is much more meaningful and aligned with current social media trends.
- The technology platform enables recognition of key market players and classifies them based on position, be it a competitor or an influencer with a viral potential.
- Our thin application naturally supports a complex logic set and weaves in real-time monitoring, campaign measurement and business process adherence.
- Initially, we targeted mining social media conversations from Facebook, Twitter and Google weighing down in terms of TeraBytes. The challenge was to connect a million Facebook pages, a million Facebook posts, a million Twitter tweets and a million Google feeds in a single hour. This data pull was essential, since the level of confidence attached to the AI Engine prediction was dependent on massive data crunching and analysis.
- Blab™ modules would then work together, once key trending areas were identified, enabling the creation of a multi-channel marketing strategy with the right parameters and finally tailoring it using a multi-publishing technology.
The Sapplica™ Advantage
Rich set of capabilities around the Blab AI engine helped generate value from trend analysis.
Data Rendering, Visualization and Performance Tuning were central to our solution delivery.
