Sapplica’s™ Deep Data Analytics & Vyvor™ – a Superbowl Player Betting Community

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Sapplica’s™ Deep Data Analytics & Vyvor™ – a Superbowl Player Betting Community

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Sapplica’s™ Deep Data Analytics & Vyvor™ – a Superbowl Player Betting Community

project info

Domain: Web Community
Online Link: www.vyvor.com
Technology: LAMP Platform, CodeIgnitor, MD5 Authentication
Execution & Delivery: Agile / SCRUM, Offshore

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Deep Data Analytics & Applied Mathematics at Sapplica ™ Create Lasting User Engagement for Vyvor™ – an Online Superbowl Player Betting Community

www.vyvor.com is a unique online sports betting platform for NFL Superbowl enthusiasts. Equipped with a fantasy points earning model by betting on players, Vyvor™ has continued to enchant the NFL fan base ever since its successful launch.

In order to maintain spontaneity and constant pull, Sapplica™ rolled out a formula-intensive fantasy score calculation algorithm dependent on XML datasets from a leading sports content provider.

We created a competitive edge in the sports betting space for Vyvor™ by ensuring extremely secure data hand over from SportsNetwork.com and complex custom calculations on live match points. High performance, pre-scheduled command execution masked by a simple interface created the required bandwidth and power essential for supporting a rapidly growing NFL fan base.

Solution Design
  • We worked through comprehensive requirement analysis, development and 24/7 technology support for the fantasy survivor game executed during the NFL Superbowl championship.
  • Monetized by fantasy survivor participant membership, a simple UI was supercharged by a high performance XML parsing engine in the background.
Technology Impact
  • Contemporary approaches to live score data handling, deep analytics and applied mathematics capabilities at Sapplica™ made XML parsing, rendering and execution of complex algorithms possible every 2-3 seconds.
  • Our solution created an advantage for Vyvor™ in comparison to conventional approaches by achieving 90% performance efficiency.
User Engagement
  • Successful application launch was very well-received, establishing an initial user base of 700 users, within 6-7 days during the Regular Season. An additional 400 high-value memberships closer to the final Super Bowl championship were recorded in just 4-5 days.
  • We are currently engaged in extending community engagement through Facebook integration and introduction of novel features including friend’s leader board, invitation and time line sharing.

The Sapplica™ Advantage

Imbued with deep analytics expertise, Sapplica™ delivers a range of secure applications with custom data handling algorithms

Contemporary approaches in terms of data security, integrity, archival and rendering have resulted in high throughput, usable applications every time.