Baxter’s IGMap Sales Tool & Sagarsoft’s™ Mobile Design, Development Expertise

Mobile Portfolio

project info

Domain: Mobile
Mobile Platform: iPad
Client Profile: www.coreaccessgroup.com
Technology: SQLLite, XCode, Objective C, Map Kit, Cocoa Framework, CoreLocation, MediaPlayer Framework, CoreText, CoreGraphics, System Configuration Framework, Security Framework, Rest Web Services with JSON
Execution & Delivery: Agile; Offshore Model

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Sagarsoft’s™ Thought Leadership in Devising an Indispensable Sales Tool as a Key Factor Assisting Baxter™ Retain Market Leadership for Gammagard™

Sagarsoft’s™ iPad application for empowering Sales representatives at Baxter™ with statistical content and measurements about Gammagard Liquid™ coverage information genuinely increased acceptance and prescription probability among target physician groups.

Our thought leadership gave Core Access™ a competitive edge while devising a pre-call planning strategy for Baxter’s Gammagard Liquid™. Our solution helped empower pharmaceutical representatives at Baxter™ with the most contemporary mobile technology support using current nationwide data for commercial health plans.

Sagarsoft’s™ sales tool for Baxter™ covers Precall Planning and Healthcare Personnel Messaging in a simple, intuitive interface, featuring meaningful data in the form of graphical statistics.

Pre-Call Planning

In order to properly plan out sales calls on target physicians, representatives get access to an internal database containing detailed physician and payer information for their MSA.
Pharmaceutical representatives are now empowered with the ability to instantly review access messages, formulary information or plan and policy updates.

Sales Call Functions

In order to execute sales calls efficiently, Gammagard Liquid™ Access messages can be generated for selected doctors in the region.
Supporting data containing graphical statistics calculated for Subcutaneous and Intravenous Gammagard Liquid™ can be narrowed down to coverage for a particular city.
Representatives can argue their point by presenting top five plan statistics available for a particular region by comparing Gammagard™ with competition data.
Detailed information on coverage, benefits, drug risk, and prescription info gives maximum potential for convincing the physician during the first few calls.

Thought Leadership

We suggested an iPad application for Baxter Gammagard™ Precall Planning and messaging, besides a web based interface. Our innovative approach helped create a unique market position for Baxter™, as a pioneer in iPad based pharmaceutical market access planning.